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Web Marketing with Google Analytics

Class/Workshop, Computers/Technology

Measuring your website or social media impact can be overwhelming. Fortunately, Google Analytics--a tried-and-true (and free) measurement tool--can help you track and increase your web traffic. Google Analytics shows you where visitors are coming from, which features they click, how long they stay, how often they return, and a host of other important metrics. Instructor Dawn Groves will show you how to set up your account, introduce you to understanding the data, and teach you how to better target your audience.