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Introduction to Marketing

Class/Workshop, Business

Join SCORE for an introduction to marketing and understand how all of its elements support each other to make your company irresistible to your customers. Using this foundation, you'll understand what will be required to market your business and develop marketing strategies for success. This workshop covers the big picture of traditional marketing with an emphasis on creating marketing strategies and understanding the "why" of those strategies. Recent developments and trends in internet/online marketing all draw on the traditional concepts that will be covered in this workshop. Knowing the principals of marketing will help you understand how to deploy the new tools and tactics more effectively. This course is offered in partnership with SCORE, Counselors to America's Small Businesses.