Previous Page


Class/Workshop, Education

This 4-hour workshop unpacks what marketing means for artists, why you should spend your energy on it, and how to market your work. Marketing starts with your story, a strong brand and the right audience. Self-promotion can be a loaded concept; well examine it and offer other terms that can help you feel comfortable sharing your story and your work. Well look at examples of strong artist brands and ways to build and strengthen your brand. Well talk about how to find your target audience and maintain those relationships. This workshop will also explore the role of gallery representation and whether its the right fit for you. There will be a follow up 1 hr conference call with the students to be scheduled during the class. Instructor: Alleson Buchanan. Bring: Any collateral examples you may have. Bellingham Metal Arts Guild is a 501(c)(3) non-profit organization promoting the Metal Arts in our community through educational classes, workshops, lectures & more at our educational studio/facility. Free parking, handicap accessible.